The Secret to Selling More Tickets? A Killer Event Page
MARKETING
From black-tie galas to 5K charity runs, the success of your event starts long before the big day—it begins online.
Your event page is often the first touchpoint people have with your event. Whether you're hosting a small open mic night, a battle of the bands, or a major festival, a well-designed online presence is crucial. If you don’t capture attention and make ticket sales easy, you’ll miss out on potential guests and revenue.
Why Facebook Events Alone Aren’t Enough
Many event hosts rely solely on Facebook Events, which can work to an extent—but it has major limitations:
Not everyone has a Facebook account, meaning potential attendees might not even see your event.
You don’t get access to attendee contact information or useful marketing analytics.
Ticket sales are inflexible—Facebook only allows one ticket price per event, with no options for VIP, early bird pricing, or printed ticket sales.
Your event won’t show up in Google searches, limiting its reach.
A dedicated event landing page eliminates these issues and helps sell more tickets by providing a branded, user-friendly experience that’s optimized for all platforms.
How to Make the Most of Your Online Event Page
1. Create a Strong First Impression
Your event page should be an extension of your brand and make it easy for guests to get excited and take action.
🔹 Engaging visuals – Include high-quality images and videos that capture the energy of your event. Add your logo and branding for credibility.
🔹 Clear event details – Make it easy for guests to find key details like date, time, location, pricing, performer lineup, and event schedule. The more relevant info you provide, the better your event will rank in search engines like Google.
2. Keep Your Branding Consistent
From your event page to social media, ticket design, and signage, consistent branding builds trust and drives sales.
A study by Marq’s State of Brand Consistency Report found that consistent branding can increase revenue by 10-20%. That’s money left on the table if your event’s marketing looks inconsistent.
Make sure your event page includes:
✅ Your logo, brand colors, and fonts
✅ A design that matches your other marketing materials
✅ A unified message that reflects your event’s personality
3. Optimize for Google (SEO Matters!)
Most event ticketing platforms have built-in SEO features, but you can take it a step further.
To boost visibility, use keywords that your audience is searching for. For example, if you’re hosting a rock concert in West Palm Beach, include that exact phrase in your event description.
💡 Pro Tip: Google similar events and note what keywords they use. Do they say "concert" or "live performance"?Small tweaks can make a big difference in how people find your event online.
4. Mobile Optimization Is a Must
Over 50% of web traffic comes from mobile devices. Plus, if you're promoting your event with QR codes on posters and flyers, a mobile-friendly experience is essential.
A well-designed event landing page should:
📱 Be fully responsive on any device
🎟 Offer a smooth ticket-purchasing experience
💳 Accept multiple payment options securely
5. Make Ticket Sales Easy & Flexible
Give guests clear ticket options that make sense for your event. Instead of generic labels like “Ticket Type A”, use descriptive names such as:
🎫 General Admission
⭐ VIP Access (includes backstage perks!)
🎟 Weekend Pass
Clearer ticket descriptions increase sales and prevent confusion on event day.
6. Leverage Data & Analytics to Sell More Tickets
Your event platform should provide real-time insights that help you sell more effectively.
📊 Track which ticket types are selling the most.
📈 See how guests are finding your event (social media, search engines, etc.).
🎟 Evaluate discount code performance to improve promotions.
With this data, you can adjust your marketing strategy on the fly and maximize ticket sales.
Make Your Event Stand Out with a Custom Landing Page
Your event page isn’t just a place to sell tickets—it’s your most powerful marketing tool. A well-crafted landing page ensures more visibility, higher ticket sales, and a better guest experience.
At Two Cats Creative Studio, we specialize in:
✅ Custom event landing pages that make your event look professional
✅ Seamless online ticketing with flexible pricing and VIP options
✅ Branded marketing materials to keep your event’s identity consistent
✅ SEO-optimized pages to ensure your event ranks in search results
Let’s Make Your Event a Sellout Success!
📩 Contact Donna at Two Cats Creative Studio to get started.
📧 Email: Donna@twocatscs.com
📞 Call/Text: 315-572-2453
🌐 Website: TwoCatsCS.com
