Why Hiring a Full-Time Marketing Manager is Costing You More Than You Think

Thinking about hiring a full-time Marketing Manager? Before you commit to a $100K+ salary (plus benefits, taxes, and overhead costs), consider a smarter, more cost-effective alternative.

A full-time hire isn’t your only option. Outsourcing your marketing to Two Cats Creative Studio gives you the expertise and strategy you need—without the expense of an in-house team.

A Marketing Manager is a key player in a brand’s success. Without a clear marketing strategy—and someone to lead the charge—a business is just floating along, hoping for the best. A Marketing Manager sets the direction, refines the message, shapes the brand voice, and ensures the right audience sees and hears it at the right time.

The size and type of your business don’t change the fundamentals of marketing. The core principles remain the same, but how you implement them depends on your goals, budget, skills, and time. If you want to make money doing what you do, a few essentials need to be in place:

✅ A Clear Offering – What value do you provide? Why should someone do business with you?
✅ Visibility – How are you getting your message out there?
✅ Targeting the Right Audience at the Right Time – Who benefits most from your offer, and when are they looking for it?
✅ Driving Action – Getting people to engage, buy, book, or show up is the ultimate goal.

If you run an established business with a larger budget, automating or outsourcing your marketing can significantly reduce costs while eliminating the challenges of hiring and managing employees.

How Much Does It Cost to Hire a Marketing Manager?

The average salary for a Marketing Manager in the U.S. is $103,250 per year. This number comes from averaging salary data from four leading job and salary reporting sites:
📌 Salary.com
📌 Indeed.com
📌 Glassdoor.com
📌 Money.USNews.com

But salary is just one piece of the puzzle. Hiring a full-time employee comes with additional costs, including:

🔹 Recruiting & HR expenses
🔹 Job advertising fees
🔹 Onboarding & training
🔹 Equipment & software
🔹 Employment taxes
🔹 Bonuses, incentives, & raises
🔹 Health & life insurance
🔹 Retirement funds & 401Ks
🔹 Paid vacation & sick time
🔹 Ongoing training & certifications
🔹 Equipment maintenance & upgrades
🔹 Travel & business expenses

📊 Let’s do the math:

If a client partners with Two Cats Creative Studio on a $4,800 monthly membership for one year, the total investment is $57,600—a savings of $45,650 compared to hiring a full-time Marketing Manager. Factor in non-salary costs, and that savings could easily double.

What If Hiring a Full-Time Marketing Manager Isn’t in Your Budget?

If you’re running a small business, solo operation, or creative brand from home, you might not have the budget for a full-time marketing team. But that doesn’t mean you should do it all yourself.

Outsourcing to a small business marketing expert can help you increase profits without the stress of managing everything alone. While the initial investment may feel daunting, working with a professional allows you to:

✔️ Clarify your brand and messaging
✔️ Set measurable goals (KPIs) for growth
✔️ Create a professional, polished image
✔️ Reach the right audience more effectively
✔️ Free up your time to focus on what you do best

A marketing pro doesn’t just save you time—they help you get better results faster. Partnering with Two Cats Creative Studio isn’t just an expense—it’s an investment that pays off exponentially over time.

Don’t Let Stress & Overwhelm Kill Your Business

Most Two Cats Creative Studio clients don’t have the budget or need for a full-time Marketing Manager. But they do struggle with the time and energy it takes to market their business effectively.

We’ve seen business owners burn out quickly because they tried to handle everything alone. The reality? Doing it all yourself can cost you more in lost opportunities than outsourcing to someone who specializes in the work you don’t enjoy (or have time for).

🚀 Small business owners, artists, musicians, writers, podcasters, and entrepreneurs—we get it. We’ve been there.
🚀 We understand the struggle of juggling multiple roles while trying to build momentum in a competitive space.
🚀 We believe in collaborating with like-minded business owners to help each other succeed.

Wearing too many hats? If you’re stretched thin and lacking the tools, knowledge, or resources to market effectively, it’s time to rethink your approach. Trying to do it all might save a little money upfront, but in the long run, you’re likely losing more by slowing your progress.

At Two Cats Creative Studio, our passion is helping you focus on yours.

💬 Let’s chat—no obligation. We’d love to explore ways we can help each other grow.

📍 Visit us at TwoCatsCS.com

Key Takeaways:

🔹 A Marketing Manager guides a brand’s strategy, messaging, and audience engagement.
🔹 The average salary + costs of hiring one can exceed $100K per year.
🔹 Outsourcing to a marketing pro saves time, money, and stress while getting better results.
🔹 Two Cats Creative Studio helps brands like yours grow—without the overwhelm.

🔥 Let’s make marketing work for you—without breaking the bank. Reach out today!